Service from a reed firm… sounding good!

Today I ordered some clarinet reeds from Internet Reeds. I find that my son enjoys using the reeds, they’re durable and good quality as well.

I logged in and paid up. The confirmation e-mail arrived at 12:05pm. Imagine my utter astonishment when an e-mail arrived at 12:44 telling me the stuff was ready to ship. I mean, two boxes in a jiffy bag isn’t difficult, but the speed is remarkable.

In the run up to Christmas, I should imagine parents up and down the country are discovering little Johnny has no spare reeds and fourteen Carol Concerts to play in the next four weeks. These guys must be busy, but they’re turning around orders in less time than some people take to reply to your first e-mail.

So, I decided to advertise them as widely as I could. If you want woodwind reeds, please buy from them. They deserve the recognition and trade because they get this dead right. I’m very impressed.

Here’s a copy of the e-mail I sent back, so you understand my deep joy:


40 minutes flat from the order confirmation to the e-mail telling me it’s ready to go.

That’s not exactly standard is it? I mean, I’ve had longer lunch breaks. I’ve waited longer for a bus for crying out loud. I’ve sat through longer symphonies. Come to think of it, I’ve been stuck in longer traffic jams.

In recognition of your blisteringly fast service, I’m going to tell all the other parents of children my son plays with, I’m going to post your prowess on Twitter, and probably write a blog post pointing to your website. Nothing says “service” quite like blowing the customer’s expectations so completely out of the water.

So, thanks!


Andrew Clayton <><

On 24 Nov 2011, at 12:44, Internet Reeds wrote:

Internet Reeds
Order Number: XXXX

Detailed Invoice:

Date Ordered: Thursday 24 November, 2011

The comments for your order are: Order ready for post 24/11/11 @ 12:45 p.m.

Your order has been updated to the following status:
New status: Update

Please reply to this email if you have any questions.

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