Gamification of Fitness

The people at Strava really know their target audience. I’m not even that athletic, and I’m already getting out on the road trying to set myself some records.

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I already knew about the slightly narcotic quality of the Personal Best – an unending chase to beat your previous peak achievement, but now I have a GPS watch to help me track my runs and cycling I can sit at my computer afterwards and get all geeky about my performance and efficiency.

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More importantly I get little awards and badges for achieving new best times and I can see how much better all my friends are at doing similar routes and courses. Furthermore there are formal Strava challenges over 10K, half marathon and so forth.

So what did I do yesterday morning, like Pavlov’s runner? Get out there and do 10K to see how I’d get on and secure my first challenge award. Making it about the points and prizes is proving to be quite the motivation.


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