I suspect it must be a weakness for the obscure which drove me to name my little company notejuste. A pun in a kind of schoolboy French and also completely available as a domain name. How convenient.
So it’s come as no surprise that my latest venture has wandered into similar territory. From this week, I’m working with two partners to launch and maintain a kind of co-branding exercise to support our efforts (solo and joint) by providing a unified publishing house. Read the rest of this entry »